As the son of a bridal boutique owner, my life has been heavily entrenched in the fashion and design industry. After years of studying design, I was launched into the bridal design industry whilst working in several bridal haute couture houses for four years. My background in the fashion industry gave me insight into that custom order gowns often blow the budget, due to which some brides have to order their less than perfect dress due to it. This lead to my realization that I could be stepping up and offering the fashion-conscious brides an alternative option to an unsurpassed level of quality and accessible design. In 2015, I established the Alex bridal, Fashionable, superior in quality and affordable design are at the core of everything we do. Five years later, I met Kate and found that our ideas were on the same page. That’s why we are to begin the story of Alex & Kate Bridal.